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Unmissable SEO Stats: Stay Ahead of the Online Marketing Curve

Search engine optimization (SEO) has become an integral part of every modern marketer’s arsenal, but how do you know if your SEO strategies are actually working? While there is no crystal ball to tell the future of SEO, leveraging statistics can give us powerful insights into what works and what doesn’t.

In this blog post, we’ll cover some key SEO stats that will help you stay ahead of the online marketing curve. Read on to gain essential information about keyword selection, backlinks, and content length – all indicators for successful SEO in 2023 and beyond!

What are some of the most important SEO stats to know?

When it comes to SEO, there are a lot of stats and information that you need to be aware of in order to make your site as search engine friendly as possible. Here are some of the most important stats to know:

68% of website traffic is sourced from Organic and Paid Search (Source: BrightEdge)

0.63% of Google searchers clicked on results from the second page. (Source: Backlinko)

60% of marketers say that inbound is their highest source of leads (Source: HubSpot)

SEO leads have a 14.6% close rate (Source: HubSpot)

58.99% of website traffic worldwide is generated from mobile phones. (Statista)

The average first page result on Google has 1,890 words. (Source: Backlinko)

53.3% of all traffic comes from organic search. (Source: BrightEdge)

93% of all online experiences begin with a search engine. (Source: Forbes)

75% of users never scroll past the first page of search results. (Source: Hubspot)

Long-form content gets 77.2% more links than shorter articles. (Source: Backlinko)

18% of local mobile searches lead to a sale within one day. (Source: Search Engine Land)

33% of clicks go to the first listing in the search results. (Source: SearchEngineWatch)

97% of consumers read online reviews for local businesses before making a purchase decision  (Source: PowerReviews)

88% trust online reviews as much as personal recommendations from friends and family. (Source: SearchEngineLand )

90.63% of Content Gets No Traffic From Google. (Source: Ahrefs)

Google rewrites title tags 33.4% of the time. (Source: Ahrefs)

Google is now 33% more likely to rewrite title tags. (Source: Ahrefs)

When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead. (Source: Ahrefs)

Google is 57% more likely to rewrite title tags that are too long. (Source: Ahrefs)

The #1 result in Google’s organic search results has an average CTR of 27.6%. (Source: Backlinko)

The top 3 Google search results get 54.4% of all clicks. (Source: Backlinko)

There are an estimated 3.5 billion searches per day and 1.2 trillion searches per year worldwide on Google. (Source: Internet Live Stats)

40.7% of all voice search answers came from a Featured Snippet. (Source: Backlinko)

48% of consumers use voice assistants for general web searches. (Source: Search Engine Land)

53% of digital marketers consider guest posting as the most effective link building strategy. (Source: SEMrush)

$77.80 is the average cost of publishing a guest post. (Source: Ahrefs)

1.8% of clicks on Google search results go to YouTube. (Source: Moz)

60% of marketers still say that inbound (SEO, content creation, etc.) is their highest quality source of leads. (Source: HubSpot)

3 words are often used by a typical searcher in their search query. (Source: Moz)

18% of Google searchers changed their search terms without clicking any results. (Source: Moz)

27% of the global online population uses voice search on mobile. (Source: Google)

Keyword selection

When it comes to keyword selection, there are a few things you need to take into account. The first is your target audience. What are they looking for? What keywords would they use to find your content?

The second thing to consider is the competitiveness of those keywords. If the keywords you want to target are too competitive, it may be difficult (or even impossible) to rank high in search engine results pages (SERPs).

That said, there are a number of tools and techniques you can use to help you choose the right keywords for your content. The Google AdWords Keyword Planner is a great place to start. It allows you to find keywords related to your business and see how competitive they are.

Another tool you can use is the Google Search Console. This tool allows you to see which keywords people are using to find your website. It also provides information on how your website is performing in search engine results pages.

Finally, you can use Google Trends to see how popular a particular keyword is. This can help you determine whether or not it’s worth targeting that keyword.


Backlinks are an important part of SEO because they act as a vote of confidence for your website. When another website links to yours, it tells Google that your site is valuable and worth ranking higher in search results. This boosts your SEO and helps you attract more visitors.

There are a few things you can do to earn more backlinks:

1. Publish great content that people will want to share.

2. Reach out to other websites and ask them to link to your content.

3. Use social media to promote your content and attract more links.

4. Participate in industry discussions on forums and other websites.

5. Add your website to relevant directories and link exchange programs.

6. Get involved in guest blogging opportunities on other websites.

Content length

There’s no one-size-fits-all answer to how long your blog post should be, but a good general rule of thumb is to shoot for around 1,500 words. That said, if you have a lot to say on the topic or if your audience is likely to appreciate a more comprehensive explanation, feel free to go longer. Just make sure that you’re not waffling on too many topics or burying your main point in a sea of words.

When it comes to writing blog posts, shorter isn’t always better. Sure, there are times when brevity is key, but if you’re trying to cover a complex topic or explain a complicated idea, it’s often necessary to go into more detail. That’s where a 1,500-word blog post can come in handy – it gives you enough space to fully explore the topic at hand without droning on and on.

Of course, 1,500 words is just a guideline. If you have a lot to say or your audience is likely to appreciate a more comprehensive explanation, feel free to write longer. Just make sure that you’re not waffling on too many topics or burying your main point in a sea of words.

At the end of the day, it’s up to you to decide how long your blog post should be. But if you’re stuck and need some guidance, 1,500 words is usually a good place to start.


If you’re working on your SEO, it’s important to keep up with the latest trends and stats. This will help ensure that you’re using the best practices and achieving the highest results possible. In this blog post, we went over thirty different stats that are especially important for SEO success in 2023. These include keyword selection, backlinks, content length, and more. Keep these things in mind as you work on improving your site’s ranking in the search engines this year! Want to learn more about effective SEO tactics? Check out our other blog posts or contact us today to chat with a member of our team.

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Janice Ramos

Janice is an SEO specialist with several years of experience optimizing websites and building high-quality natural backlinks from websites with high domain authority. She also has experience with WordPress.

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