Atlanta, GA | November 6, 2023 – Just a fortnight after Google’s October 2023 core update, the tech giant has rolled out yet another significant enhancement – the Google November 2023 Core Update.
According to Google, the November 2023 core update focuses on improving a different core system compared to the October update: “We employ various core systems within our ranking process, and this month’s core update addresses a distinct core component compared to the previous month,” stated the search giant.
Similar to most core updates, the November 2023 core update is expected to take around two weeks to complete.
This update was eagerly anticipated after Google’s hiccup with the October 2023 core update, which caused a bug affecting Google Discover traffic. Nevertheless, Google clarified that this update is unrelated to the bug, which has already been rectified.
Also highlighted the issue where many reputable websites with unique and valuable content experienced a sudden loss of traffic without a discernible cause. This was largely attributed to numerous websites witnessing their Google Discover traffic plummet to zero following the October 2023 core update.
While Google reports that the Discover bug has been resolved, it’s plausible that the November 2023 core update might include additional fixes addressing this issue.
Strategies to Recover from the November 2023 Google Core Update
Google Core Updates are designed to enhance the quality of search results by adjusting the ranking algorithms. These updates can result in substantial fluctuations in search rankings, affecting websites across various industries. To recover effectively, it’s imperative to understand the key changes and their impact on your site.
Monitor Your Website’s Performance:
Start by evaluating the impact of the Google Core Update on your website. Utilize tools such as Google Analytics, Google Search Console, and third-party SEO software to monitor changes in organic traffic, keyword rankings, and user engagement.
Thoroughly examine the content on your site in terms of quality, relevance, and expertise. Ensure it aligns with Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines and make necessary updates or improvements.
Given the significance of mobile search, it’s crucial to ensure your website is mobile-friendly. Google’s mobile-first indexing emphasizes the importance of your site’s mobile version for ranking.
Site Speed and User Experience:
Quick-loading pages and a positive user experience are vital for SEO success. Optimize your site’s speed, address broken links, and enhance navigation to improve user satisfaction.
Evaluate your backlink profile to ensure it contains high-quality, relevant links. Remove or disavow any toxic or spammy links that could negatively impact your rankings.
Conduct a comprehensive technical SEO audit to identify and rectify issues like duplicate content, indexation problems, and schema markup errors.
Local SEO Considerations:
If your business has a local presence, concentrate on local SEO strategies, including claiming your Google My Business listing, soliciting positive reviews, and optimizing for local keywords.
Patience and Continuous Improvement:
Recovering from a Google Core Update is a gradual process. Be patient and consistently refine your website. Continuous enhancements in content and user experience can lead to improved rankings.