As a small business owner, you know that building links to your website is important. But what are the best ways to go about it? And what are some common link building myths that you should be aware of?
Here are 5 link building facts that you need to know.
1. Quality trumps quantity when it comes to links.
This means that it’s better to have a few high-quality links from reputable websites than a bunch of low-quality links from shady websites. Google looks at the quality of the websites that are linking to you when determining your ranking, so make sure you’re getting links from sites that are relevant to your industry and have a good reputation.
2. Not all links are created equal.
There are different types of links, and each type carries a different weight when it comes to SEO. For example, a link from an authoritative website (like .edu or .gov) will have more weight than a link from a lower-quality website. Knowing the difference between the types of links and where to get them can help you boost your SEO significantly.
3. Link building is an ongoing process.
Link building is not something you can do once and then forget about. It’s an ongoing process that should be incorporated into your overall digital marketing strategy. This means that you need to be constantly on the lookout for new opportunities to build links and improve your SEO. Don’t let your link building efforts fall by the wayside; make sure you’re always working on them!
4. Link baiting is effective but risky.
Link baiting is the practice of creating content that is so compelling that other websites will want to link to it. While this can be an effective way to get high-quality links, it’s also risky because if done wrong, it can backfire and result in low-quality links or even get your site blacklisted by Google. Proceed with caution if you’re thinking about using link baiting as part of your strategy.
5. There’s no such thing as a dofollow/nofollow link anymore.
Google has changed the way they handle dofollow and nofollow links, so there’s no need to worry about whether or not a particular link is dofollow or nofollow. Just focus on getting high-quality links from reputable websites, and leave the rest up to Google.
Conclusion
Link building is an important part of any digital marketing strategy, but there are some things you should know before getting started. Keep these 5 link building facts in mind as you develop your plan, and you’ll be well on your way to boosting your SEO and driving more traffic to your website.
Janice is an SEO specialist with several years of experience optimizing websites and building high-quality natural backlinks from websites with high domain authority. She also has experience with WordPress.
